humanitarian turned advertiser
Turning global perspective into data-driven creativity, Dara bridges storytelling and strategy to help brands and marketers create ads that actually convert – and communities that actually care.
my story
I began my advertising career working for a social media startup based out of Cairo, Egypt.
SINCE THEN, I’VE:
Founded and crashed an ecommerce brand, became a trained media buyer, and worked my way up to a Senior Director position in the agency world.
FOUR YEARS AGO, IN 2020:
I started YouTube in my parents’ basement during the pandemic.
FAST FORWARD:
I have educated over 100,000 marketers on best practices for Facebook Ads, creative strategy, and how to build performance creative teams.